As we all know, video has emerged as the most used media for all platforms. Video marketing is the most important development in the world of marketing. Video is the most influential part of selling your product, services, or marketing your brand name. If you are preparing and planning a video marketing campaign for your video in print materials, like video folders and video brochures, it’s important to utilize the best practices.
In this article, we will discuss the top 4 secrets of super successful video marketing in 2020:
- Let Your Personality Shine Through your video: Having an informative video full of knowledge is good but it’s not always fun to see. The way of presentation is everything. Having a humorous video can be more enjoyable and easier to follow. Don’t be afraid to add jokes that showcase your company culture and character!
- Explain What to Do After Watching: Viewers should know what to do next, after watching your video. The viewer should have a clear understanding of what you can do for them and how to get started. You can use a call to action such as emailing, calling, or visiting your website for more information.
- Video Length: People have a lot going on in their mind, your video should be attractive so that it can capture their attention quickly and effectively. Try to include any important details and keep your viewers entertained in less than 5 minutes. The longer your video the fewer people will watch the whole video and therefore miss some important part such as the call to action.
- Tell A Story: Audience get attracted easily if you try to tell them a sweet-simple story rather than concentrating solely on your company, product, and mission. Stay away from a proper selling strategy which can lead to higher engagement and leave a long-lasting impression.
When done right, video marketing is a highly effective strategy. These days, videos can be embedded into anything from books to brochures and boxes. No matter which unit you choose, you will instantly capture your target market’s attention! At Instavizion, every video unit is fully customizable, inside and out, to match your branding. Showcase your business efficiently and unforgettably!